A lead generation pipeline that discovers pet businesses on Google Maps, crawls their websites for contact info, and delivers scored leads straight to Google Sheets
This Brazilian pet tech startup was building a "super app" connecting pet owners with local services like groomers, vets, pet stores, and dog walkers. To grow the supply side of their marketplace, they needed to sign up hundreds of local businesses. But with a tiny team and no dedicated sales tooling, prospecting was painfully manual: searching Google Maps, copying info into spreadsheets, and cold-calling one business at a time.
The founding team was spending entire days on manual prospecting. Someone would search Google Maps for "pet store near [city]," copy the name, phone number, and address into a spreadsheet, then move on to the next listing. After a full day, they might have 30 leads, most of them incomplete.
They needed to go from dozens of leads per week to hundreds, without adding headcount. The team asked: Can we automate the discovery, enrich the contact data, and score leads so we know who to call first?
SureStep Automation was tasked with building a pipeline that could find businesses on Google Maps, extract real contact information from their websites, and deliver clean, scored leads to a shared Google Sheet in minutes instead of days.
SureStep Automation built an automated prospecting pipeline that discovers businesses on Google Maps, crawls their websites for real contact information, and delivers scored, enriched leads directly into Google Sheets.
Searches Google Places API across target cities and pet business categories, pulling up to 60 results per query with full business details, ratings, and website URLs.
Playwright visits each business website, finds contact pages, and Google Gemini AI extracts emails, phone numbers, and WhatsApp links with evidence snippets for verification.
Every extracted contact gets scored 0 to 100 based on commercial relevance. A "comercial@" email scores higher than "sac@," and platform emails like @instagram.com are automatically rejected.
Enriched leads land in a shared Google Sheet, color-coded for quick scanning: green for commercial contacts, yellow for support lines, blue for businesses with supplier portals.
Three steps, fully automated. The pipeline pulls businesses from Google Maps, crawls their websites for real contact info, and drops everything into a color-coded Google Sheet ready for outreach. Below is what each stage looks like in practice (sample data shown).
The pipeline runs Places API queries across cities and pet business categories, pulling up to 60 results per query with names, ratings, addresses, and website URLs.
Playwright visits each business website, finds contact pages, and Google Gemini AI pulls out emails, phones, and WhatsApp numbers with evidence snippets and a 0 to 100 quality score.
Enriched leads land in a shared sheet, color-coded for fast triage. Green for commercial contacts, yellow for support lines, blue for businesses with supplier portals.
We needed to find pet stores, vets, and groomers to partner with but had no scalable way to do it. SureStep built us a prospecting pipeline that crawls the web, enriches leads, and drops everything into a Google Sheet. We went from maybe 10 leads a week to hundreds.
Whether you need to find partners, enrich leads, or automate outreach prep, SureStep builds prospecting systems that do the heavy lifting.
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